05 Phase Free takes the barriers away between our daily lives and irregular situations
In our daily lives, it is difficult to imagine experiencing irregular situations, such as a disaster.
People understand that they may suffer damage in a disaster, but cannot keep dwelling on such scenarios. It is difficult to imagine irregular situations with the future being uncertain, yet when a disaster or accident actually happens, our awareness of the importance of preventing disasters rises temporarily. But as time passes, preparation for irregular situations can become second place in our daily lives and never results in concrete actions.
In addition, no matter how detailed of an irregular situation you picture, or how strongly you want to protect and prevent the loss of your family's lives and livelihoods, it is difficult to translate these emotions into actions for preparation. This is because we tend to prioritize goods and services necessary in our everyday lives. We then put off items that would only be helpful in irregular situations, since doing so would be physically and financially difficult to justify. Consequently, many are unable to prepare sufficiently for irregular situations and other disasters.
Awareness for disaster-prevention
fades over time.
A solution that does not depend on
awareness is needed.
The inability to imagine
what occurs in irregular situations
prevents us from protecting
our valuables in sudden situations.
A concept for protecting future lives and livelihoods by eliminating the barrier between the two phases - daily lives and irregular situations.
This is the Phase Free concept.
Whether it be a disaster occurring, or an irregular situation arising in a world in which climate change has progressed, it is certainly difficult to have a detailed picture of the future as we go about our everyday lives. Then, it would be better to stop making a distinction between the two phases - daily lives and irregular situations, but rather, ensure comfort in such irregular situations with items that we use on a daily basis. The Phase Free concept is all about the thinking and initiatives that emerged from this idea. Goods and services that are used in our everyday lives are being liberated from the dichotomy between daily lives and irregular situations, and will protect our lives and livelihoods before we realize that this is happening. The Phase Free concept makes it possible to respond in irregular situations that we cannot imagine in our everyday lives, and also addresses an uncertain future in which climate change is well underway.
Until now, we have been trying to imagine irregular situations and working primarily to prepare for them in advance. However, it is in fact difficult to prepare for all the predicted damage. Although preparations are exceedingly important, this alone cannot be enough. Even for situations which are difficult to prepare for in advance, we can continue to lead safe and secure lives by making sure our everyday items and services are also helpful in irregular situations. Hence, the Phase Free concept is a new way of living that can protect our lives and livelihoods from an unpredictable future.
If something in our daily lives
is Phase Free, meaning it is also useful
in irregular situations, then
it can handle the gradual progression
of future climate change.
Even if you cannot imagine what
occurs in irregular situations, you
can be protected in a Phase Free manner
Disaster-prevention supplies are normally kept in storage and used only in emergencies. Since a Phase Free product is something that is used with affection in our daily lives but is also helpful in irregular situations, it can then be used easily and effectively at all times.
